What I Do
I help Australian small businesses save time and grow using AI. Not the buzzword version : the practical kind. The kind where your quotes go out faster, your follow-ups happen automatically, and your admin shrinks by hours every week.
I build invisible AI : your team doesn't learn new software, your customers don't see a dashboard, everyone just notices things working better.
My Background
I'm a computer engineer by training and based in Sydney. Over the years, I've worked across IT companies, run a digital marketing agency, and built multiple software products.
That journey taught me something: most businesses don't need a custom SaaS product. They need someone who understands both the technology and the business problem, and can connect the two without overcomplicating things. That's what I do now.
Tools & Skills
How I Think
I believe in foundations first : understanding why before rushing to how. I value clarity in thinking, honesty in execution, and growth that's built on substance, not shortcuts.
Work with Me
I offer practical AI solutions for Australian small businesses : from single workflow automations to full AI integration projects.